Utilities Market Research

Utilities today must navigate evolving customer expectations, regulatory pressures, infrastructure investments, and workforce dynamics, all while keeping operations running smoothly. Success requires more than intuition; it demands actionable insights grounded in real data. For over 40 years, GreatBlue has delivered custom utilities market research and analytics, gathering insights from hundreds of thousands of customers and employees to help utilities turn information into clear, confident strategy.

Utilities Industry Research Services

Utilities today must navigate evolving customer expectations, regulatory pressures, infrastructure investments, and workforce dynamics, all while keeping operations running smoothly. Success requires more than intuition; it demands actionable insights grounded in real data. For over 40 years, GreatBlue has delivered custom utilities market research and analytics, gathering insights from hundreds of thousands of customers and employees to help utilities turn information into clear, confident strategy.

Core capabilities include:

• Customer satisfaction, perception, and trust studies: Understand how customers view reliability, service, and communication
• Comprehensive Utility Research: Serving investor-owned, public power, and municipal utilities across electric, water, wastewater, and broadband/internet services.
• Customer journey mapping: Identify friction points across key interactions
• Energy consumer behavior and segmentation analytics: Reveal how different customers think about energy use and programs
• Ongoing customer contact and transactional studies: Track service performance with real-time feedback
• Employee culture and engagement assessments: Gather confidential insights to strengthen workforce performance

Each study is custom-built to align with organizational goals, regulatory context, and leadership decision timelines, delivering insight, not just data.

Why Utilities Choose GreatBlue

Utilities turn to GreatBlue because we combine industry expertise with practical, actionable research. Our studies help utilities make decisions that improve service, strengthen customer relationships, and drive long-term performance.

What sets us apart:

• 40+ years serving the utilities industry
• Deep experience across investor-owned, public power, municipal, and multi-member utilities
• Custom research design shaped around each client’s unique challenges
• National perspective grounded in local community understanding
• Focus on insight translation and decision support, not just reporting

How We Turn Data into Strategy

Actionable research means surfacing the boardroom-ready insights leadership needs to act. GreatBlue designs studies to illuminate:

• Clear priorities and trade-offs
• Benchmarks and performance indicators
• Customer and employee implications
• Practical next steps leaders can implement

Our utilities market research directly supports strategic planning, communication initiatives, rate and program development, and operational improvement, helping utilities translate data into measurable results.

GreatBlue’s Utility Partners

GreatBlue partners with organizations across the utilities ecosystem, including investor-owned utilities (IOUs), public power entities, municipal utilities, and multi-member agencies. For example, we collaborate with Hometown Connections to combine deep public power expertise with GreatBlue’s research, analysis, and reporting capabilities — helping utilities align insights with strategy and operations.

We are also the preferred research partner of the American Public Power Association (APPA), supporting public power communities nationwide through reliable data collection and actionable market research. GreatBlue works closely with leading organizations across the utilities ecosystem to deliver meaningful, data-driven results.

Ready to Move Forward with Better Data?

Planning for evolving customer expectations, regulatory pressures, or operational change? GreatBlue helps utilities translate complex data into clear, actionable strategy. Start Your Utility Project.