GreatBlue Privacy Policy

Great Blue Research, Inc.

Effective Date: August 3, 2026

Last Updated: September 15, 2026

Your Privacy Matters

At Great Blue Research, Inc. (“Great Blue,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you:

  • Visit greatblueresearch.com;
  • Inquire about or use our research services;
  • Participate in surveys, interviews, focus groups, or other research activities;
  • Communicate with us by phone, email, or SMS/text message; or
  • Otherwise interact with Great Blue Research, Inc.

This Policy applies to website visitors, clients, research respondents, and individuals who provide a mobile number and consent to receive SMS/text messages from Great Blue.

When we collect personal information for our own purposes, we act as a controller or “business.” When we process information solely on behalf of a client as a service provider or processor, that processing is governed by our agreement with the client and, where applicable, the client’s privacy notice.

1. Personal Information We Collect

“Personal information” or “personal data” means information that identifies, relates to, describes, or could reasonably be linked to an individual or household.

Information You Provide Directly

We may collect:

  • Contact and identity information, including your name, email address, phone/mobile number, mailing address, company or organization, and job title.
  • Survey and research responses, which may include demographic information, profession, income range, gender, age range, opinions, experiences, and, where relevant to a particular study, health-related information.
  • SMS/text messaging consent records, including whether you opted in, the date and method of consent, and any subsequent opt-out request.
  • Other information you voluntarily provide in forms, open-ended survey responses, emails, telephone conversations, or other communications.

You should only provide information or answer research questions that you are comfortable sharing.

Information From Third Parties

We may receive:

  • Contact or sample information from clients or third-party sampling partners for purposes of inviting individuals to participate in research.
  • Publicly available information or information from social-media platforms when you interact with Great Blue through those platforms, subject to the platforms’ respective policies.

We use third-party information when we believe the source has appropriate permission or another lawful basis to provide it.

Information Collected Automatically

When you interact with our website or certain research platforms, we may automatically collect:

  • IP address;
  • Browser type;
  • Operating system;
  • Referring and exit pages;
  • Pages viewed;
  • Dates and times of visits; and
  • Other device and usage information.

This information may be collected through cookies, pixels, server logs, and similar technologies.

Survey platforms may also collect technical information, such as domain and IP address, as necessary to administer surveys and maintain research quality.

We do not intentionally collect precise geolocation information, biometric identifiers, or government-issued identification numbers unless a specific research project requires that information and appropriate notice and/or consent is provided.

2. How We Use Personal Information

For Research Respondents

We may use your information to:

  • Administer surveys, interviews, focus groups, and other research activities;
  • Produce reports and insights for the client that commissioned the research, typically using aggregate or de-identified information;
  • Contact you regarding future research opportunities if you have indicated an interest or have not opted out;
  • Send SMS/text messages you have consented to receive, such as research invitations and appointment or interview reminders;
  • Maintain research quality and help prevent fraud;
  • Protect the integrity of our research; and
  • Comply with legal obligations and enforce applicable terms.

Great Blue does not use respondent personal information for our own marketing or advertising purposes unless you have separately consented to receive such communications.

For Clients and Website Visitors

We may use information to:

  • Respond to inquiries;
  • Provide our services;
  • Communicate about projects, invoices, and customer support;
  • Send SMS communications when you have consented to receive them;
  • Send marketing communications about Great Blue’s services, subject to your right to opt out;
  • Operate, improve, analyze, and secure our website and business;
  • Develop new services and offerings; and
  • Comply with applicable law and protect our rights.

Legal Bases for Processing

Where required by applicable law, including in the EEA, UK, and similar jurisdictions, we process personal data only when we have an appropriate legal basis. These bases may include:

  • Your consent;
  • Performance of a contract;
  • Our legitimate business interests, balanced against your privacy rights; or
  • Compliance with legal obligations.

SMS/text messages are sent only with your consent.

3. How We Share Personal Information

We may share personal information with:

  • The client that commissioned a research project, usually in aggregate or de-identified form;
  • Service providers and processors that help us operate our business, including survey platforms, hosting providers, email services, SMS/text-message aggregators and providers, analytics providers, and IT support;
  • Professional advisors, such as legal and accounting professionals, who are subject to confidentiality obligations;
  • Government agencies or other authorities when required by law or when necessary to protect rights, safety, or security; and
  • A successor organization in connection with a merger, acquisition, reorganization, or sale of assets, subject to the commitments contained in this Policy.

We do not sell personal information for monetary consideration in the ordinary sense.

Some state privacy laws define “sale” or “sharing” more broadly and may include certain disclosures made for valuable consideration. Great Blue does not sell or share personal information for cross-context behavioral advertising.

If our practices change, we will update this Privacy Policy and provide any opt-out mechanisms required by law.

Important SMS & Mobile Privacy Notice

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties.

All other categories of sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent. This information will not be shared with third parties except aggregators and providers of the text-messaging services we use to deliver messages you have requested.

4. SMS / Text Messaging Program

Great Blue may send SMS/text messages when you voluntarily provide your mobile number and consent to receive them.

Messages may include:

  • Research invitations;
  • Interview or appointment reminders;
  • Follow-up communications regarding a study in which you participated;
  • Customer-support responses; and
  • Similar research-related or operational communications.

SMS Disclosure

If you consent to receive SMS from Great Blue Research, you agree to receive SMS from us. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

Consent to receive SMS messages is not a condition of purchase or participation in research unless a particular research study requires a telephone number for scheduling purposes and that requirement is disclosed when you are invited to participate.

Opt Out: Reply STOP to any Great Blue text message. You will receive confirmation, and SMS messages to that number will stop. You may also contact us at [email protected].

Help: Reply HELP to any Great Blue text message or contact us at [email protected].

Rates: Message and data rates may apply.

Frequency: Messaging frequency may vary.

Carriers: Wireless carriers are not responsible for delayed or undelivered messages.

If you opt out and later wish to receive SMS messages again, you must complete a new opt-in process.

We will not share your SMS consent or mobile phone number with third parties or affiliates for their marketing or promotional purposes.

5. Cookies and Similar Technologies

Great Blue and our service providers may use cookies, pixels, web beacons, server logs, and similar technologies on our website and in certain emails.

These may include:

  • Essential/session cookies that help our website function;
  • Analytics and performance cookies that help us understand how visitors use our website; and
  • Email technologies, such as web beacons, that may indicate whether an email was opened or a link was clicked.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by applicable law, we honor Global Privacy Control (GPC) signals as requests to opt out of sale, sharing, or targeted advertising.

6. Sensitive Personal Information

Certain research studies may involve questions that collect information considered sensitive under applicable privacy laws. Depending upon the study, this may include health-related information or information concerning racial or ethnic origin, sexual orientation, or other protected or sensitive characteristics.

We process sensitive personal information:

  • With consent where required;
  • Only for the specific research purpose disclosed to you; and
  • Using heightened safeguards.

Depending on your jurisdiction, you may have the right to limit our use and disclosure of sensitive personal information.

7. Children’s Privacy

We do not knowingly collect personal information from children under age 13 without verifiable parental consent as required by the Children’s Online Privacy Protection Act (COPPA).

If we learn that we collected such information without appropriate consent, we will take steps to delete it.

Additional state privacy restrictions may apply to individuals under age 18. Parents or guardians may contact us to request access to, deletion of, or restrictions on further collection of a child’s information, as permitted by applicable law.

8. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including the right to:

  • Know or access personal information we maintain about you;
  • Correct inaccurate personal information;
  • Request deletion of personal information;
  • Obtain a portable copy of certain information;
  • Opt out of sale, sharing, or targeted advertising;
  • Limit certain uses of sensitive personal information;
  • Exercise your privacy rights without discrimination;
  • Appeal the denial of certain privacy requests where required by law; and
  • Opt out of SMS communications at any time by replying STOP.

California Residents

California residents may have additional rights under the CCPA/CPRA, including rights to obtain information regarding the categories and specific pieces of personal information collected, categories of sources, purposes for collection or use, and categories of third parties to whom information is disclosed.

Connecticut Residents

Connecticut residents have applicable rights under the Connecticut Data Privacy Act.

Great Blue does not collect, use, or sell personal data for the purpose of training large language models, including through vendors.

If your privacy request is denied, you may have the right to appeal the decision by contacting us using the information below.

EEA / UK and Similar Jurisdictions

Depending upon applicable law, you may have rights of:

  • Access;
  • Rectification;
  • Erasure;
  • Restriction;
  • Data portability;
  • Objection to certain processing;
  • Withdrawal of consent; and
  • Filing a complaint with the appropriate supervisory authority.

How to Exercise Your Privacy Rights

Email: [email protected]

Please use “Privacy Rights Request” in the subject line and provide enough information for us to verify your identity and process your request.

You may also write to:

Attn: Privacy / Research Team
Great Blue Research, Inc.
20 Western Blvd
Glastonbury, CT 06033

We will respond within the timeframe required by applicable law, generally within 45 days where applicable. An extension may be available when permitted by law.

We may need to verify your identity before completing certain requests. Authorized agents may submit requests when permitted by law and accompanied by appropriate documentation.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, satisfying legal obligations, resolving disputes, and enforcing agreements.

Retention periods depend upon factors such as:

  • The nature and sensitivity of the information;
  • The purpose for which it was collected;
  • The duration of the applicable research project; and
  • Legal, regulatory, contractual, and operational requirements.

Survey-response information is typically retained for the duration of the research project plus a limited archive period, after which it is deleted or de-identified.

SMS consent records may be retained as necessary to document consent and honor opt-out requests.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction.

These safeguards may include access controls, encryption in transit where appropriate, and secure methods of transferring information.

No method of electronic transmission or storage can be guaranteed to be 100% secure.

If we become aware of a security incident affecting personal information, we will provide notifications to affected individuals and regulators when required by applicable law.

11. International Data Transfers

If you are located outside the United States, your personal information may be transferred to and processed in the United States and potentially other countries.

Where required by GDPR, UK GDPR, or similar laws, we use appropriate safeguards for international data transfers, which may include Standard Contractual Clauses or other approved transfer mechanisms.

12. Third-Party Links and Social Media

Our website may contain links to third-party websites and social-media platforms.

Great Blue is not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of websites and platforms you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When changes are made, we will post the revised Privacy Policy on our website and update the “Last Updated” date at the top of this page.

Material changes will be highlighted or otherwise communicated when required by applicable law.

14. Contact Great Blue Research

Questions about this Privacy Policy, our privacy practices, or our SMS program can be directed to:

Great Blue Research, Inc.
Attn: Privacy / Research Team
20 Western Blvd
Glastonbury, CT 06033

Email: [email protected]

SMS Support: Reply HELP to any Great Blue text message

Your Privacy. Our Responsibility.

Great Blue Research, Inc. is committed to responsible research practices and the appropriate protection of the information entrusted to us.