Municipal Market Research

For over four decades, GreatBlue has been conducting comprehensive qualitative and quantitative resident, business and employee research on behalf of municipal organizations nationwide. Our time tested and constantly refined research processes, coupled with our deep understanding of the diverse and complicated municipal space, provides our clients the opportunity to understand their residents, businesses and employees with extreme detail.

GreatBlue provides reliable, actionable research and analytics to help organizations make data validated decisions. Having collected, analyzed and reported on insights from hundreds of thousands of residents, businesses, and employees, our team is well equipped to assist municipality clients with understanding and utilizing data to strategically move forward.

We work closely with municipalities of all shapes, sizes and geographic locations. From the small town to major cities housing millions of residents, GreatBlue approaches each and every project with the same level of detail and attention.

Residential Satisfaction

Understanding the current opinion levels surrounding the overall satisfaction with City/Town services, departments, potential initiatives/projects, and feedback on other essential topics among City/Town residents helps to strategically guide future planning and operational efforts. These studies are conducted to understand areas in need of improvement, accurately gauge satisfaction levels, and guide decision making.

Commercial and Industrial Satisfaction

In conjunction with residential satisfaction, commercial and industrial satisfaction studies serve to portray a more complete picture of satisfaction levels within a City/Town. Like residential satisfaction studies, these studies are conducted to understand areas in need of improvement, accurately gauge satisfaction levels, and guide decision making.

Community Needs Assessments

Understanding the opinions levels of City/Town residents and businesses helps to strategically guide the improvement of program and service offerings. The research findings help organizations make data validated, strategic decisions to address resident and business demands and improve on operations. Each study is developed custom to assess and address each community’s specific needs and objectives.

Resident Segmentation

Resident segmentation studies are an in-depth assessment of resident demographics and psychographics (behaviors, attitudes, and interests). Findings are utilized to develop targeted messaging, products, and services based on the needs of a specific demographic segment or segment groups. Municipalities are equipped with the customer information needed to provide better service to all customer groups through understanding their audience more holistically.

Employee Studies

As an unbiased third party, GreatBlue gathers employee opinions, feedback, and satisfaction surrounding a variety of pertinent topics. All responses are kept anonymous so employees feel comfortable providing open and honest feedback. The topics uncovered with employee studies typically address job satisfaction, attitudes, communication methods, leadership and department ratings, and areas in need of improvement. The findings guide organizational changes for creating a healthy and productive workplace environment and allows management to strategize and move the organization forward based on direct feedback from their employees.

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