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Beyond the Crosstabs with GreatBlue
Follow along as we explore emerging ideas, evolving perspectives, and the questions shaping tomorrow. Featuring timely conversations and industry insights, our social feed is built for—and by—people who are always curious about what’s next. They know research can be insightful and a little mischievous.
GreatBlue Research 2026 World Cup Poll: The Results Are In!
We asked, and like always, you answered! From dream champions to realistic predictions, Messi vs Ronaldo debates, iconic jerseys, and a short soccer history quiz, the responses poured in and delivered some fun (and occasionally surprising) insights.
Key Highlights:
As expected, United States dominated as the team fans wanted to win (49.3%) but only 11.6% predicted them to actually lift the trophy (We’re still so upset they lost against Belgium!)
You correctly predicted Messi’s Argentina would go farther than Ronaldo’s Portugal (60.9% vs 39.1%) in what could be the final World Cup for both legends (Good luck to Messi!)
The new 2026 USMNT jersey crushed the classic 1994 design (68.6% to 31.4%)
A lot of people need to study their World Cup history, correct answer rates ranged from 37% to 46.6% across our quiz questions
Quarterfinals kick off today, and with the host nations eliminated, several favorites out early, and others shaky against so-called underdogs, this World Cup has never been more unpredictable! Who are you backing now? Will England relive World Cup glory 60 years later? Will Argentina be the first team to repeat as champions since Brazil in 1962? Will there be a first time winner like Belgium, Morocco, Norway, or Switzerland?
Thanks to everyone who participated, we would love to hear your hot takes in the comments! Your input makes these polls fun and insightful!
#WorldCup2026 #USMNT #Football #SoccerPoll #GreatBlueResearch
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The GreatBlue team had a wonderful time at the 2026 APPA National Conference in Boston last week! There's nothing quite like the opportunity to reconnect in person with friends, clients, and colleagues from across the country who share a passion for public power.
One of the week's highlights? Our own Christopher Biggs had the chance to meet the mayor of Biggs, California! A visit to the City of Biggs may have to happen soon!
We also had the privilege of hearing Mike Eruzione reflect on the 1980 "Miracle on Ice" and the lessons behind one of the greatest moments in sports history. His message aligned perfectly with the spirit of the conference: we're stronger together. By working collaboratively and supporting one another, we can continue to elevate the value and impact of public power in the communities we serve.
A sincere thank you to the APPA team for organizing another outstanding conference. We appreciate all the hard work that goes into creating an event that brings our industry together to learn, collaborate, and build an even brighter future.
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Our office will be closed on Friday, July 3rd in observance of the 4th of July holiday.
As we celebrate America’s 250th birthday, we’re wishing everyone a joyful holiday filled with celebration, good food, and quality time with friends and family. May your day be safe, relaxing, and full of the American spirit that brings us all together.
A reminder of the Declaration of GreatBlue: "Bad data sets you back 250 years. Good data charts the next 250 years."
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Fresh swag has arrived and we're taking it straight to the hooligan action in Boston! We created some limited editions koozies specifically for the APPA National Conference this month!
The Tartan Army has landed, and they're doing what they do best: drinking Boston dry with epic chants, bagpipes, and non-stop pub energy for the World Cup.
We will be heading up there ready to support the fun, armed with fresh batches of GreatBlue koozies to help keep those pints cold while the Scottish fans take over the bars! Whether you're toasting a win or recovering from one, we've got you covered. We're proud to bring a little GreatBlue hospitality to one of the biggest parties Boston has seen in a while.
Based on our World Cup survey, 2 of you laddies/lassies think the Scots are taking the trophy home, but let's see how the rest of the tournament plays out!
Who else is out there soaking up the party atmosphere? Tag a Scottish fan who's currently keeping the local breweries in business!
#greatblueresearch #WorldCup2026 #tartanarmy #bostonstrong #swagdrop
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Last week, our CEO Michael Vigeant had a great time playing in the 10th Annual CT River Valley Golf Classic Tournament! It's always a pleasure to join such a fantastic group for a day on the course. The weather was perfect, the entertainment was top-notch, and a good time was had by all. We're already looking forward to next year! Not pictured are Christopher Biggs and Kevin Battista, who were far too busy taking their heckle hole duties very seriously.
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GreatBlue was proud to have our CEO, Michael Vigeant, invited to present at the 61st Annual Meeting hosted by Missouri River Energy Services (MRES).
Michael’s presentation, “Connecting with the Public Power Customer of the Future,” focused on the next generation of utility customers, adults ages 18–34, and the evolving expectations shaping the future of public power.
Drawing from insights gathered through MRES’s recent 2025–2026 customer research study and examined against broader national trends, the session explored what younger customers expect from their utilities, how utilities can better address growing demands around affordability, transparency, digital convenience, and innovation, and the communication strategies most effective in building engagement and trust with this generation.
One of the most compelling findings from the research: while the 18–34 age segment was the most supportive of the public power model nationally, they were also among the most difficult to satisfy when it came to innovation and awareness of utility programs and services, highlighting both a significant opportunity and challenge for the industry.
This year’s MRES Annual Meeting theme, “Connected by Purpose,” aligned closely with Michael’s presentation and the importance of strengthening relationships with the next generation of public power customers. As utilities continue to navigate industry transformation, understanding evolving customer expectations will be essential to fulfilling MRES’s mission of delivering reliable, cost-effective, community-focused energy services in a fiscally responsible and environmentally sensitive manner.
As Michael shared during the presentation: “The future of public power depends on more than reliability alone, it depends on connection, trust, and relevance with the next generation of customers. Research gives utilities the ability to move beyond assumptions, better understand evolving expectations, and build stronger long-term relationships with the communities they serve.”
GreatBlue is incredibly proud to serve as MRES’s longstanding research partner, and we are grateful for the opportunity to continue supporting their members with meaningful, data-driven insights that help strengthen the future of public power.
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At long last… the winner of GreatBlue’s first-ever March Laughness Bracket is here.
We had a great time running our Comedy Movie Bracket, and a huge thank you to everyone who participated, voted each week, and helped crown our Comedy Movie Champion. Your enthusiasm and engagement made this a truly fun experience from start to finish. Stay tuned for our upcoming White Paper, dropping later this week, where we’ll take a closer look at the full process, including paired comparisons, audience loyalty, AI bracket predictions, and media culture longevity. It’s a fun, insightful, and surprisingly thoughtful read you won’t want to miss.
Were you surprised by the winner? Share your thoughts in the comments below.
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This spring... it all comes down to one final reveal.
What began in March with 64 comedy classics became a full-blown battle for movie immortality.
There were shocking upsets.
Legendary matchups.
Unexpected Cinderella runs.
And more passionate debate than anyone could have predicted.
Now, after weeks of voting, debating, laughing, and rallying behind your favorites, the winner of our March Laughness Tournament is finally ready to be revealed.
Who will be crowned the funniest movie of them all?
Find out tomorrow… April 8, 2026.
And to everyone who voted, debated, campaigned, and came along for the ride.. thank you! This was a ridiculously fun journey to take together.
Stay tuned...
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It all comes down to this: we have reached the March Laughness Championship matchup. To the bemusement of our CEO, we have a battle of the golf comedy staples. Caddyshack walked so that Happy Gilmore could run (up to the ball and smash it down the fairway). Now there can only be one winner. You decide which of these movies gets their one shining moment. Will it be the O.G. (Original Golf) comedy or the hockey-player-turned-golfer underdog story? You decide who gets to be the inaugural March Laughness Comedy Movie Champion! Voting ends Monday night and the winner will be announced Tuesday!
Click here to cast your vote: surveys.greatblueresearch.com/s3/f7c49572033c
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Whoever said this was just a comedy bracket clearly underestimated how seriously you all take your movies! Votes flooded in today, with plenty of fans campaigning hard for their favorites. Here were the standings heading into the final stretch. What held? What flopped? Who pulled off the ultimate upset? Give us your hot takes below! Final results and Sweet 16 matchups drop Monday!
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The round of 64 is officially in the books… and the Comedy Movie March LAUGHNESS bracket is already delivering chaos. Thirty-two movies are gone. Just like that. And the upsets?Absolutely brutal. Here’s a short list of some:
Airplane
We’re the Millers
Beerfest
Tropic Thunder
All eliminated.
Now the Round of 32 begins, and the matchups are getting intense. Just look at Region One: Austin Powers vs. Caddyshack. Two legendary comedies. One survives.
The road to the Sweet 16 starts now. The choices are harder. The laughs are bigger. And the stakes? Very, very serious.
Cast your votes and help decide which comedy moves on. Round of 32 voting closes on Friday, March 20!
Link to our survey: surveys.greatblueresearch.com/s3/March-Laughness-Round-2-2026
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March LAUGHNESS is here!
Few things bring people together like a great comedy. These are the movies that made us laugh until we cried, watching with friends on a Friday night, quoting lines with family, sitting awkwardly but happily on a first date, or staying up way too late at sleepovers with our best friends. Comedy movies have a way of bringing back memories, sparking nostalgia, and reminding us that laughing together is one of the best things we share.
That spirit is what inspired GreatBlue Research’s first-ever Comedy Movie March LAUGHNESS Bracket. We started with 64 comedies competing head-to-head to determine which film ultimately deserves the title of comedy champion.
The tournament is already underway and the Round of 16 is beginning to take shape (the latest results we’ve included here), but there is still time to weigh in before polls close Monday, March 16. The link is included below!
surveys.greatblueresearch.com/s3/March-Laughness-Round-1-2026
We’ll be sharing tournament results right here on social media every Monday, Wednesday and Friday through April 8, so follow along as the bracket unfolds and see which comedies advance, which ones fall, and which film earns the last laugh.
Who will get the last laugh?
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