Hometown Connections Teams With GreatBlue To Give Actionable Customer Intelligence to Public Power
LAKEWOOD, CO and CROMWELL, CT – January 26, 2015 – To help municipal utilities, joint action agencies and other public power organizations meet the very specific needs of utility customers, Hometown Connections and GreatBlue Research, Inc. are partnering to provide market research services to members of the American Public Power Association (“APPA”), the organizations announced today.
The utility services subsidiary of APPA, Hometown Connections maintains expertise in the energy industry and municipal governance, offering services in the areas of strategic planning and utility evaluation, as well as customized board/staff consulting, facilitation and training services.
GreatBlue Research is a full service market research firm employing both quantitative and qualitative research methodologies. GreatBlue Research provides solutions that impact organization, operational and marketing effectiveness through a diverse set of research methodologies including telephone interviews, digital surveys and focus group sessions.
“As the Hometown Connections management consulting suite has expanded and as public power’s market research needs have evolved, we see the value in closely integrating market research with our strategic planning, facilitation, organization assessment and other consulting services,” said Tim Blodgett, President and CEO. “We are honored to combine Hometown’s deep knowledge of public power utility management best practices with the research design, analysis, and reporting expertise of GreatBlue Research. Together, operating under the Hometown Connections umbrella, our firms will offer a broad array of customer satisfaction and other research services designed to provide public power systems with the information needed to best serve their communities.”
“GreatBlue takes great pride in delivering actionable data to municipal utilities,” said Michael Vigeant, GreatBlue Research CEO. “Many organizations collect information from their constituents yet struggle to make meaningful business decisions, stifling growth and approval numbers. We look forward to collaborating with Hometown Connections to help APPA members identify and effectively support the needs of public power communities through reliable research.”
About Hometown Connections International, LLC
Hometown Connections is the utility services subsidiary of the American Public Power Association, offering public power utilities guidance and access to quality products/services from a trusted entity with public power’s best interests in mind. Hometown Connections is a resource to APPA members large and small, providing discounted pricing on technology, services, and other solutions from industry-leading companies. The products and services offered through Hometown Connections include the full range of advanced grid solutions, as well as financial and organizational management tools and consulting.
About GreatBlue Research, Inc.
GreatBlue provides reliable, actionable research and analytics to help organizations identify, address and improve their offerings to key constituents. With more than 35 years of experience in diverse markets, GreatBlue effectively yokes this knowledge to correlate general attitudes and perceptions with the behavioral trends seen within our clients’ studied populations.