Brady Lee serves as the Vice President of Business Development at GreatBlue, where his primary responsibility is to work with prospective clients on the wide range of research solutions that are available to them. He places a particular emphasis on thoroughly understanding each client’s needs and tailoring solutions to best fit their unique situations. With a decade of experience in the healthcare, utilities, and educational verticals, he has a sharp eye and keen understanding of the business and consumer landscape that enables him to provide expert strategic consultation to GreatBlue clients of all shapes and sizes – from startups to Fortune 500. A passionate entrepreneurial business leader, he has an eclectic background in both music and retail, where he has applied his passions and skills to help drive new companies to the market while also overseeing some of New England’s biggest concerts over the past two decades. Brady earned a Bachelor of Science degree in Entrepreneurship and Marketing from the University of Vermont.